WICKED
SKY TV
THE MOST TALKED-ABOUT BOX OFFICE MOVIE OF THE YEAR WAS COMING TO SKY TV.
OUR BRIEF? MAKE NOISE. EVERYWHERE.
WE EXPLORED BROADCAST-LEVEL ACTIVATIONS THAT PLAYED DIRECTLY WITH THE SKY PLATFORM ITSELF:
FROM HIJACKING LIVE WOMEN'S SUPER LEAGUE FOOTBALL GAMES WITH PINK AND GREEN GRASS TO DRESSING UP THE SPIDERCAM AS A WITCH FLYING THROUGH THE STADIUM. NO IDEA WAS TOO BIG OR BOLD, JUST THE WAY I LIKE IT.
FROM HIJACKING LIVE WOMEN'S SUPER LEAGUE FOOTBALL GAMES WITH PINK AND GREEN GRASS TO DRESSING UP THE SPIDERCAM AS A WITCH FLYING THROUGH THE STADIUM. NO IDEA WAS TOO BIG OR BOLD, JUST THE WAY I LIKE IT.
