HOUSE OF THE DRAGON X
SKY SPORTS BOX OFFICE
THE BIGGEST BOXING MATCH OF THE YEAR. AND WHAT DID WE DECIDE TO DO? INTERRUPT IT WITH A BANG.
TO LAUNCH HOUSE OF THE DRAGON, WE HIJACKED TYSON FURY VS OLEKSANDR USYK WITH A LIVE HALFTIME INTERRUPTION ON SKY SPORTS—BRINGING HBO’S WORLD OF RIVALRY AND ALLEGIANCE INTO THE HEART OF THE FIGHT.
WORKING WITH COMMISSIONING AND TECHNOLOGY TEAMS, I HELPED DELIVER AN IMMERSIVE 3D STUDIO TAKEOVER, ENCOURAGING FANS TO CHOOSE A SIDE: BLACK OR GREEN. I WROTE THE PRESENTER SCRIPT AND COLLABORATED CLOSELY WITH TECH PARTNERS TO BRING THE INSTALLATION TO LIFE—BRIDGING PREMIUM SPORT, LIVE BROADCAST, AND FANTASY STORYTELLING IN A SINGLE CULTURAL MOMENT.
ALL MUST CHOOSE.
