LOCKERBIE
I WORKED ON THE CREATIVE CAMPAIGN EXPLORATION AND DEVELOPMENT FOR THE LOCKERBIE TV SERIES AT SKY TV.
ROOTED IN ONE OF THE MOST DEVASTATING AIR DISASTERS IN MODERN HISTORY, MY ROLE INVOLVED CLOSE ENGAGEMENT WITH THE SCRIPTS TO IDENTIFY A VISUAL AND NARRATIVE CONCEPT THAT COULD HOLD BOTH PERSONAL GRIEF AND POLITICAL COMPLEXITY WITH RESTRAINT AND RESPECT.
ALONGSIDE THE KEY ART, I CONTRIBUTED TO STORYTELLING DIRECTION ACROSS THE CAMPAIGN ON SOCIAL MEDIA, INCLUDING TAGLINE EXPLORATION AND STRATEGIC FRAMING, ENSURING THE PROMOTION HONOURED THE SENSITIVITY OF THE SUBJECT.
